As part of a brand realignment for Black and Decker and to help target new DIY’ers to the brand, the design team was briefed with an updated Visual Design language for Black and Decker consumer power tools. This project explores the design of the new B+D Impact driver and 12V drill, implementing the new VDL and making the brand look more “consumer friendly” but still powerful enough to do the job.

Designed by Stanley Black + Decker Industrial Design Team,

My role: Lead industrial designer